Politics & Society

Political Campaigning in Germany

How do political parties and politicians become popular? How do they market their ideas to the general public? How do they get you to vote for them? This process is called political campaigning, and this animation takes a closer look at how this process works in Germany ahead of election day.

The 2021 election also sets the stage for a new governing coalition, chancellor, and cabinet. Given the complexity of Germany’s electoral process, the Bertelsmann Foundation and Transatlantic Outreach Program have created a guide to help provide a better understanding of its ins and outs. Click here for The German Federal Elections Education Guide.


Brandon Bohrn

Manager, Transatlantic Relations
Bertelsmann Foundation