Politics & Society

Political Campaigning in Germany

How do political parties and politicians become popular? How do they market their ideas to the general public? How do they get you to vote for them? This process is called political campaigning, and this animation takes a closer look at how this process works in Germany ahead of election day.

With 83 million people, Germany is the largest democracy in the European Union and one of the largest in the world. Every four years, Germans vote to determine the composition of the Bundestag, the lower house of parliament and Germany’s foremost democratic institution.

This election also sets the stage for a new governing coalition, chancellor, and cabinet. Given the complexity of Germany’s electoral process, the Bertelsmann Foundation and Transatlantic Outreach Program have created a guide to help provide a better understanding of its ins and outs. The German Federal Elections Educatoin Guide.


Brandon Bohrn

Manager, Transatlantic Relations
Bertelsmann Foundation